Use a/b testing to increase your conversion rate

Looking to increase sales at your e-shop? A/B testing can help you accomplish this goal. Testing involves the creation of two variants of your site. Half your traffic is shown version A while the other half sees version B. We use their behaviour when visiting the sites to determine which one is more effective.

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How do we test

WHAT’S INVOLVED IN THE TESTING PROCESS?

Any major or minor visible change can be included in the testing process. Every e-shop is unique and we will advise you as to what should be tested on your site during consultation. We’ll also explain the testing procedure. Together we’ll define clear and measurable targets and the time needed to complete testing. Testing is configured for a defined period. We’ll then deploy the most effective variant and increase your sales.

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WHAT WE TEST

WHAT WE TEST

Ideally, the focus in testing is on a single change to give us the ability to analyse the results precisely. It is possible to monitor how visitors react to changes in colours, different configurations and shapes of some graphic elements. We test, for instance, buttons in the cart, banners, videos, etc. Changes in text can also be observed. Ancillary functions including gifts, drop-down menus, a single-page checkout and more test well in e-shops.

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A/B testing

MOST OFTEN WE TEST

  • colours, descriptions and the locations of buttons
  • the main titles and texts (length, placement, font type, etc.)
  • images and videos
  • menu items (order, names, etc.)
  • specific ancillary functions, for instance single-page and multiple page checkout, drop-down menus, gifts and different marketing functions
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WHY A/B TESTING

WHY A/B TESTING

Maybe you’ve had your e-shop for an extended period and you’ve forgotten how to see it through the eyes of your customer. It’s best to ask those on whom your business most depends and therefore your customers. Through A/B testing we’ll show you what they find most convenient. This type of testing can determine efficiency percentage of both tested variants. We guarantee an increase in your conversion rate, and therefore a direct increase in sales, after implementing the new version of your site.

percentage

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Ivan Brauner
+44 7752 473 015
Sales manager

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